The Rise of Transtexts: Challenges and Opportunities by

The Rise of Transtexts: Challenges and Opportunities

Routledge Research in Cultural and Media Studies

262 pages first pub 2016 (editions)

nonfiction reference sociology adventurous informative medium-paced
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This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe. On the one hand exi...

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