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Stephen Kline, William Leiss, Sut Jhally
442 pages • missing pub info (editions)
ISBN/UID: 9781138094550
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 10 July 2018
Description
Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from...
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—
Stephen Kline, William Leiss, Sut Jhally
442 pages • missing pub info (editions)
ISBN/UID: 9781138094550
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 10 July 2018
Description
Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from...