The Culture Factor: Cross-National Management and the Foreign Venture by Mark Neal

The Culture Factor: Cross-National Management and the Foreign Venture

Mark Neal

157 pages missing pub info (editions)

nonfiction business economics sociology medium-paced
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Multinational companies have learnt through bitter experience that cultural differences can be very damaging in terms of bad communication, high staff turnover and low morale. In recent years research has shed light on the scale of the problem, an...

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