Consumer Behaviour by Jim Blythe, Zubin Sethna

Consumer Behaviour

Jim Blythe, Zubin Sethna

576 pages missing pub info (editions)

nonfiction business economics
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Description

Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a bala...

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