What's Your Purple Goldfish?: How to Win Customers and Influence Word of Mouth by Stan Phelps

What's Your Purple Goldfish?: How to Win Customers and Influence Word of Mouth

Stan Phelps

210 pages first pub 2012 (editions)

nonfiction business informative lighthearted fast-paced
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What's Your Purple Goldfish is about differentiation via added value. Marketing to your existing customers via G.L.U.E. (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth. Praise for...

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