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264 pages • missing pub info (editions)
ISBN/UID: 9781576754047
Format: Paperback
Language: English
Publisher: Berrett-Koehler Publishers
Publication date: 01 September 2006
Description
Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service--until now. Branded Customer S...
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264 pages • missing pub info (editions)
ISBN/UID: 9781576754047
Format: Paperback
Language: English
Publisher: Berrett-Koehler Publishers
Publication date: 01 September 2006
Description
Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service--until now. Branded Customer S...
Community Reviews
Content Warnings