Tweening the Girl; The Crystallization of the Tween Market by Natalie Coulter

Tweening the Girl; The Crystallization of the Tween Market

Natalie Coulter

191 pages first pub 2014 (editions)

informative medium-paced
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Description

Tweening the Girl challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were given the label tweens and were heralded by marketers, and subsequently the news media, as one of cap...

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