The Pdma Handbook of New Product Development by Abbie Griffin, Milton D. Rosenau Jr.

The Pdma Handbook of New Product Development

Abbie Griffin, Milton D. Rosenau Jr.

656 pages first pub 1996 (editions)

nonfiction business informative medium-paced
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Product development professionals at the cutting edge of knowledge in their respective areas of new product expertise present a complete picture of the information needed for effective product development. Describes all aspects of the topic from t...

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