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312 pages • missing pub info (editions)
ISBN/UID: 9781138971158
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 26 November 2015
Description
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opp...
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312 pages • missing pub info (editions)
ISBN/UID: 9781138971158
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 26 November 2015
Description
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opp...