Cross-cultural Communication: The Essential Guide to International Business by Gerard Bannon, John Mattock

Cross-cultural Communication: The Essential Guide to International Business

Gerard Bannon, John Mattock

176 pages first pub 2003 (editions)

medium-paced
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Running overseas subsidiaries at a distance is a demanding task. Negotiating cross-border deals is a personal challenge of the highest order. Working in multi-cultural teams on short-term projects calls for great sensitivity. Cross-cultural Commun...

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