Marketing Higher and Further Education by Michael Knapp, Paul Gibbs

Marketing Higher and Further Education

Michael Knapp, Paul Gibbs

192 pages missing pub info (editions)

nonfiction business education medium-paced
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Description

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, pr...

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