A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury, Stephen Fenichell
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
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Scott Bedbury, Stephen Fenichell
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

Scott Bedbury, Stephen Fenichell

240 pages • first pub 2002 (editions)

nonfiction business informative inspiring lighthearted medium-paced
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What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles ...

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