Beans: Four Principles for Running a Business in Good Times or Bad: A Business Fable Taken from Real Life by Leslie Yerkes, Charles Decker, Bob Nelson

Beans: Four Principles for Running a Business in Good Times or Bad: A Business Fable Taken from Real Life

Leslie Yerkes, Charles Decker, Bob Nelson

176 pages • first pub 2003 (editions)

nonfiction business informative slow-paced
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Beans is the story of The El Espresso, a legend in its own time in Seattle and a coffee company that has prospered by intentionally staying small, inspiring fanatical customer loyalty in the process. Told over the span of a single day, it follows ...

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