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![New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-Up by John W. Mullins](https://assets.thestorygraph.com/assets/placeholder-cover-a3ae92250eb3301e32dc3eabf8d50576c2f047dda89f6ee7cfa9a859cb1fd746.jpg)
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John W. Mullins
345 pages • first pub 2003 (editions)
ISBN/UID: 9781299847026
Format: Digital
Language: English
Publisher: FT Publishing International
Publication date: Not specified
Description
ROAD TEST YOUR IDEA "BEFORE "YOU WRITE YOUR LEAN START-UPThinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it?No matter how tal...
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![New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-Up by John W. Mullins](https://assets.thestorygraph.com/assets/placeholder-cover-a3ae92250eb3301e32dc3eabf8d50576c2f047dda89f6ee7cfa9a859cb1fd746.jpg)
—
John W. Mullins
345 pages • first pub 2003 (editions)
ISBN/UID: 9781299847026
Format: Digital
Language: English
Publisher: FT Publishing International
Publication date: Not specified
Description
ROAD TEST YOUR IDEA "BEFORE "YOU WRITE YOUR LEAN START-UPThinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it?No matter how tal...