Social Marketing and Advertising in the Age of Social Media by Linda Brennan, Lukas Parker

Social Marketing and Advertising in the Age of Social Media

Linda Brennan, Lukas Parker

180 pages missing pub info (editions)

nonfiction
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Description

Reviewing and analysing the most relevant concepts, theories and strategies related to the field, this timely book reveals what makes for strong social marketing and social advertising campaigns. With a comprehensive understanding of social advert...

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