The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers by M. Fisher, M. Abbott, Kalle Lyytinen

The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers

M. Fisher, M. Abbott, Kalle Lyytinen

192 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to ada...

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