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Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz
267 pages • missing pub info (editions)
ISBN/UID: 9783030595302
Format: Hardcover
Language: English
Publisher: Springer
Publication date: 18 January 2021
Description
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It's not just technological advances t...
Community Reviews
Content Warnings
—
Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz
267 pages • missing pub info (editions)
ISBN/UID: 9783030595302
Format: Hardcover
Language: English
Publisher: Springer
Publication date: 18 January 2021
Description
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It's not just technological advances t...
Community Reviews
Content Warnings