Under the Radar by Jonathan Bond, Richard Kirshenbaum

256 pages first pub 1997 (editions)

nonfiction business psychology informative inspiring lighthearted slow-paced
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They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes. Advertising innovators Jon Bond and Richard Kirshenbaum hav...

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