Luxury Online: Styles, Systems, Strategies by Uché Okonkwo

Luxury Online: Styles, Systems, Strategies

Uché Okonkwo

360 pages missing pub info (editions)

nonfiction business economics informative slow-paced
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Description

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evalu...

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