Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands by Thomas Gad, Nicholas Ind, Chris MacRae

Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands

Thomas Gad, Nicholas Ind, Chris MacRae

236 pages missing pub info (editions)

nonfiction business economics medium-paced
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Recent business scandals and the growth of globalization have contributed to a distrust of brands. Brands need to adapt to a wider social perspective to remain relevant and accepted. The authors here write about how managers can rethink assumption...

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