Super Mario: How Nintendo Conquered America by Jeff Ryan

Super Mario: How Nintendo Conquered America

Jeff Ryan

304 pages first pub 2011 (editions)

nonfiction business history video games informative medium-paced
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Description

The first princess Mario saved was Nintendo itself. In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game ("Rad...

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