The Elements of Choice: Why the Way We Decide Matters by Eric J. Johnson
The Elements of Choice: Why the Way We Decide Matters

Eric J. Johnson

The Elements of Choice: Why the Way We Decide Matters

Eric J. Johnson

400 pages missing pub info (editions)

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A leader in decision-making research reveals how choices are designed—and why it’s so important to understand their inner workingsEvery time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced...

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