Market Entry Strategies in Eastern Europe in the Context of the European Union: An Empirical Research Into German Firms Entering the Polish Market by Michael Klug

Market Entry Strategies in Eastern Europe in the Context of the European Union: An Empirical Research Into German Firms Entering the Polish Market

Michael Klug

202 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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There are many reasons why firms decide to extend their business operations by entering foreign markets. Whether it is a defensive step aimed at avoiding the consequences of saturating domestic markets or an offensive strategy based on the expecta...

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