New Product Forecasting: An Applied Approach by Kenneth B. Kahn

New Product Forecasting: An Applied Approach

Kenneth B. Kahn

157 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world indu...

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