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311 pages • first pub 2010 (editions)
ISBN/UID: 9780470597262
Format: Hardcover
Language: English
Publisher: John Wiley & Sons
Publication date: 24 May 2010
Description
An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of con...
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311 pages • first pub 2010 (editions)
ISBN/UID: 9780470597262
Format: Hardcover
Language: English
Publisher: John Wiley & Sons
Publication date: 24 May 2010
Description
An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of con...