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256 pages • missing pub info (editions)
ISBN/UID: 9781861525949
Format: Paperback
Language: English
Publisher: Cengage Learning
Publication date: 01 March 2001
Description
This text proposes that strong management of a firm's technology improves both the marketing potential of existing products and allows firms to identify opportunities for new products through the systematic analysis and assessment of their technol...
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256 pages • missing pub info (editions)
ISBN/UID: 9781861525949
Format: Paperback
Language: English
Publisher: Cengage Learning
Publication date: 01 March 2001
Description
This text proposes that strong management of a firm's technology improves both the marketing potential of existing products and allows firms to identify opportunities for new products through the systematic analysis and assessment of their technol...
Community Reviews
Content Warnings