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299 pages • missing pub info (editions)
ISBN/UID: 9780029001011
Format: Hardcover
Language: English
Publisher: Free Press
Publication date: 09 September 1991
Description
In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which wi...
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Content Warnings
299 pages • missing pub info (editions)
ISBN/UID: 9780029001011
Format: Hardcover
Language: English
Publisher: Free Press
Publication date: 09 September 1991
Description
In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which wi...
Community Reviews
Content Warnings