Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Dan Ariely

400 pages • first pub 2008 (editions)

nonfiction business economics psychology informative reflective medium-paced
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Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?Why do we splurge on a lavish me...

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