Scan barcode
264 pages • first pub 1992 (editions)
ISBN/UID: 9780446516297
Format: Hardcover
Language: English
Publisher: Warner Books (NY)
Publication date: 01 February 1992
Description
The first inside story of the making of a sports icon, this book explores the fascinating hold Michael Jordan has on the popular imagination, and the savvy marketing moves that have forged this unprecedented bond between a superstar and his public...
Community Reviews
Content Warnings
264 pages • first pub 1992 (editions)
ISBN/UID: 9780446516297
Format: Hardcover
Language: English
Publisher: Warner Books (NY)
Publication date: 01 February 1992
Description
The first inside story of the making of a sports icon, this book explores the fascinating hold Michael Jordan has on the popular imagination, and the savvy marketing moves that have forged this unprecedented bond between a superstar and his public...
Community Reviews
Content Warnings