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640 pages • missing pub info (editions)
ISBN/UID: 9780471485247
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: Not specified
Description
New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge t...
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640 pages • missing pub info (editions)
ISBN/UID: 9780471485247
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: Not specified
Description
New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge t...