Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising by Luke Sullivan

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

Luke Sullivan

304 pages first pub 1998 (editions)

nonfiction business design informative slow-paced
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Description

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best adverti...

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