Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Rory Sutherland

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Rory Sutherland

384 pages first pub 2019 (editions)

nonfiction business economics psychology funny informative reflective medium-paced
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Description

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas.Sutherland, the legendary Vice Chairman of Ogilvy, uses his ...

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Community Reviews

4.03
based on 521 reviews

Moods

informative: 90%

inspiring: 46%

funny: 36%

reflective: 36%

lighthearted: 28%

challenging: 6%

adventurous: 3%

hopeful: 3%

relaxing: 2%

mysterious: 1%


Pace

39% of readers chose fast
46% of readers chose medium
14% of readers chose slow
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