Scan barcode
555 pages • first pub 1987 (editions)
ISBN/UID: 9780073529851
Format: Hardcover
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: Not specified
Description
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consume...
Community Reviews
Content Warnings
555 pages • first pub 1987 (editions)
ISBN/UID: 9780073529851
Format: Hardcover
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: Not specified
Description
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consume...
Community Reviews
Content Warnings