Business-To-Business Marketing: Analysis and Practice by Robert Vitale, Waldemar Pfoertsch, Joseph Giglierano

Business-To-Business Marketing: Analysis and Practice

Robert Vitale, Waldemar Pfoertsch, Joseph Giglierano

512 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
Powered by AI (Beta)
Loading...

Description

Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts in business-to-business marketing. KEY TOPICS: Introduction to Business to Business Marke...

Read more

Community Reviews

Loading...

Content Warnings

Loading...