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156 pages • missing pub info (editions)
ISBN/UID: 9780789009623
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 25 May 2000
Description
What makes consumers behave as they do?Just as demographics examine the "who" of consumer behavior, psychographics examine the "why". Psychographics show the motivations that people have in regard to purchasing products and choosing a lifestyle. T...
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Content Warnings
156 pages • missing pub info (editions)
ISBN/UID: 9780789009623
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 25 May 2000
Description
What makes consumers behave as they do?Just as demographics examine the "who" of consumer behavior, psychographics examine the "why". Psychographics show the motivations that people have in regard to purchasing products and choosing a lifestyle. T...
Community Reviews
Content Warnings