Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Luke Sullivan

448 pages first pub 1998 (editions)

nonfiction business design informative slow-paced
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The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to buildin...

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