All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

Seth Godin

186 pages first pub 2005 (editions)

nonfiction business psychology informative reflective slow-paced
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Description

All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your organisation. This book shows how to discover and tell auth...

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