Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy by Erich Joachimsthaler

Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy

Erich Joachimsthaler

253 pages first pub 2007 (editions)

nonfiction business informative medium-paced
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Description

Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music....

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