The Leaky Bucket: What's Wrong with Your Fundraising and How You Can Fix It by Ellen Bristol, Linda Lysakowski

The Leaky Bucket: What's Wrong with Your Fundraising and How You Can Fix It

Ellen Bristol, Linda Lysakowski

268 pages first pub 2013 (editions)

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Only about 23 percent of nonprofits make use of a documented ideal-donor profile. If that's you, you're at risk of wasting precious time and money on unqualified donor prospects. Only 27 percent track their donor renewal rates. If that's you, yo...

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