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758 pages • first pub 2008 (editions)
ISBN/UID: 9780073381053
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. ...
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Content Warnings
758 pages • first pub 2008 (editions)
ISBN/UID: 9780073381053
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. ...
Community Reviews
Content Warnings