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537 pages • missing pub info (editions)
ISBN/UID: 9781412963121
Format: Hardcover
Language: English
Publisher: Sage Publications (CA)
Publication date: 01 November 2009
Description
This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM - all areas of work that students will encounter in their future marketing careers. Unique...
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If you're the author of this book and want to add author-approved content warnings, please email us at support@thestorygraph.com to request the content warning form.
537 pages • missing pub info (editions)
ISBN/UID: 9781412963121
Format: Hardcover
Language: English
Publisher: Sage Publications (CA)
Publication date: 01 November 2009
Description
This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM - all areas of work that students will encounter in their future marketing careers. Unique...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at support@thestorygraph.com to request the content warning form.