What Makes People Click: Advertising on the Web by Jim Sterne

What Makes People Click: Advertising on the Web

Jim Sterne

missing page info Add in missing page information first pub 1997 (editions)

medium-paced
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Description

An easy-to-read business book for marketers, advertising reps, and Web reps (ad reps who specialize in Web advertising). Describes what advertising is being done now, what has been successful, and what the future holds for Web advertising. Will he...

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