Content Strategy for the Web by Kristina Halvorson, Melissa Rach

Content Strategy for the Web

Kristina Halvorson, Melissa Rach

197 pages first pub 2009 (editions)

nonfiction business design informative slow-paced
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Description

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue...

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