Social Media Explained: Untangling the World's Most Misunderstood Business Trend by Mark W. Schaefer
Social Media Explained: Untangling the World's Most Misunderstood Business Trend

Mark W. Schaefer

Social Media Explained: Untangling the World's Most Misunderstood Business Trend

Mark W. Schaefer

142 pages first pub 2014 (editions)

nonfiction business economics informative reflective medium-paced
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Description

The new German edition of Mark Schaefer's best-selling book explores the fundamental workings of social media. A must-have book for companies, non-profits, and every institution seeking to connect with people on the social web.

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