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120 pages • missing pub info (editions)
ISBN/UID: 9781517189358
Format: Paperback
Language: English
Publisher: Createspace Independent Publishing Platform
Publication date: 03 September 2015
Description
Perhaps the biggest lie in business is "If you can't measure it, you can't manage it." Of course that simple aphorism has been proven wrong many times. John Wanamaker, the retail magnate, is famous for saying: "I spend a lot of money on advertisin...
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120 pages • missing pub info (editions)
ISBN/UID: 9781517189358
Format: Paperback
Language: English
Publisher: Createspace Independent Publishing Platform
Publication date: 03 September 2015
Description
Perhaps the biggest lie in business is "If you can't measure it, you can't manage it." Of course that simple aphorism has been proven wrong many times. John Wanamaker, the retail magnate, is famous for saying: "I spend a lot of money on advertisin...