Reset: Business and Society in the New Social Landscape by James Rubin, Barie Carmichael

Reset: Business and Society in the New Social Landscape

Columbia Business School Publishing

James Rubin, Barie Carmichael

272 pages missing pub info (editions)

nonfiction business economics
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As consumers, our access to--and appetite for--information about what and how we buy continues to grow. Powered by social media, we scrutinize the companies behind familiar products and are disappointed when their actions do not meet our expectati...

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