Social Marketing to Protect the Environment: What Works by Philip Kotler, Paul Wesley Schultz, Doug McKenzie-Mohr, Nancy R. Lee

Social Marketing to Protect the Environment: What Works

Philip Kotler, Paul Wesley Schultz, Doug McKenzie-Mohr, Nancy R. Lee

237 pages first pub 2011 (editions)

nonfiction business challenging informative slow-paced
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Description

Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and wa...

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