Caterpillar Way: Lessons in Leadership, Growth, and Shareholder Value by James V. Koch, Craig T. Bouchard, Craig T. Bouchard

Caterpillar Way: Lessons in Leadership, Growth, and Shareholder Value

James V. Koch, Craig T. Bouchard, Craig T. Bouchard

369 pages • first pub 2013 (editions)

informative medium-paced
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HOW ONE TENACIOUS COMPANY FOUND THE DRIVE TO SUCCEED--ON A GLOBAL SCALETHE INCREDIBLE BUT TRUE STORY OF CATERPILLAR, INC.In the early 1980s, Caterpillar, Inc. lost one milliondollars per day for three consecutive years. Its continuing existence ca...

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