Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland

Alchemy: The Surprising Power of Ideas That Don't Make Sense

Rory Sutherland with Rory Sutherland (Narrator)

9 hours, 37 minutes first pub 2019 (editions) user-added

nonfiction business economics psychology funny informative reflective medium-paced
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Description

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas.Sutherland, the legendary Vice Chairman of Ogilvy, uses his ...

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Community Reviews

4.02
based on 511 reviews

Moods

informative: 90%

inspiring: 45%

funny: 36%

reflective: 36%

lighthearted: 28%

challenging: 6%

adventurous: 4%

hopeful: 4%

relaxing: 2%

mysterious: 1%


Pace

40% of readers chose fast
45% of readers chose medium
14% of readers chose slow
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