The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute by Zac Bissonnette

The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute

Zac Bissonnette

260 pages • first pub 2014 (editions)

nonfiction business economics history reflective medium-paced
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Description

In the annals of consumer crazes, nothing compares to Beanie Babies. With no advertising or big-box distribution, creator Ty Warner - an eccentric college dropout - become a billionaire in just three years. And it was all thanks to collectors.The ...

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